For KDP Authors Running Sponsored Products

Stop
Paying
For Waste.

Every week, know exactly which keywords to cut, which to scale, and where your royalty margin is leaking. Approve the changes you agree with and Optimizer sends them to Amazon for you. Built for KDP authors who are serious about ads.

Connect Your Account See How It Works

Already a customer? Go to your dashboard →

34.7%
Improvement in ACOS
18.4%
Improvement in TACOS
1,230
Negations applied
236
Harvest terms surfaced

Watch how Optimizer works

A walkthrough of the weekly recommendations and approvals. About three minutes, with sound.

What it is

Troven Ads Optimizer is an Amazon Advertising management tool built specifically for Kindle Direct Publishing authors. It connects to your Amazon Advertising account via the official Amazon Ads API, pulls your Sponsored Products campaign data automatically, and generates a weekly prioritized action list, what to negate, what to bid up, what to pause.

Every recommendation is calculated against your actual royalty economics, not a generic ACOS target. A $5.99 ebook and a $14.99 paperback don't net the same royalty, and the optimizer knows the difference and treats them accordingly.

Then it does the part nobody else does. You approve a recommendation and Optimizer executes it in your Amazon account. No console, no copy-paste, no manual bid entry.

Amazon Advertising services provided

Troven provides Amazon Ads optimization services to advertiser clients, specifically KDP authors running Sponsored Products campaigns on Amazon. These services include:

Campaign analysis. Automated pull of campaign, ad group, keyword, and search term performance data via the Amazon Advertising API.

Optimization recommendations. Weekly prioritized action plans covering bid management, negative keyword harvesting, campaign pausing, and campaign structure improvements.

Approved change execution. Submission of advertiser-approved bid changes, negations, and campaign state changes to the Amazon Advertising API on the advertiser's behalf.

Performance reporting. ACOS and TACOS tracking, spend analysis, and royalty-adjusted return calculations delivered per account.

How it works

Four steps. Weekly, on autopilot.

Step 01
Connect your account
Authorize once via Amazon's secure OAuth flow. We never see your login credentials, authorization is handled entirely through Amazon's own systems.
Step 02
Enter your royalty data
Provide your net royalty per format (ebook, paperback, hardcover). This is the economic foundation every recommendation is built on, your break-even isn't a generic target.
Step 03
We pull your campaign data
The optimizer pulls your Sponsored Products performance data via the Amazon Ads API, campaign structure, ad groups, keywords, search terms, spend, sales, and ACOS, refreshed weekly.
Step 04
Approve your weekly list
Your prioritized recommendations are ready every Sunday. Review, approve what you agree with, and Optimizer sends the changes to Amazon. Minutes, not an afternoon.
Free tools

Try the math first.

No signup required. See your real break-even ACOS, TACOS, and KENP payout before deciding whether the full tool is worth it.

Break-Even ACOS Calculator
The 25–40% target you've read everywhere is borrowed from private-label sellers. Find your real number by format.
Calculate →
TACOS Calculator
ACOS only sees ad-attributed sales. See what your advertising actually costs against everything you sold.
Calculate →
KENP Payout Estimator
Your KDP export has no dollar figure until Amazon publishes the rate, weeks later. Estimate it now.
Calculate →
Key features

Built around how KDP ads actually work.

Approve and execute
Approve a recommendation and Optimizer submits it to Amazon directly. Bid changes, negations, campaign pauses and resumes, budget changes. Every action type, no console required.
Royalty-adjusted ACOS targets
Break-even ACOS is calculated from your actual net royalties per format. A $5.99 ebook and a $14.99 paperback don't share the same target, and they shouldn't.
TACOS tracking
Total ACOS, combining ad spend against your actual KDP royalties rather than ad-attributed sales alone. If you run paperback alongside Kindle, this is where the real picture lives.
Weekly negative keyword harvest
Search terms burning spend without producing sales get flagged for negation each week, before the losses compound. This is where most KDP authors lose the most money.
Keyword harvesting
Converting search terms from your auto campaigns get surfaced for manual exact, with a suggested bid. The winners you'd otherwise never find.
Per-campaign bid ceilings
Set a maximum bid per campaign so a discovery campaign never creeps past what you're willing to pay. Guardrails that hold even when you approve in bulk.
Full decision history
Every recommendation, approval, and executed change is logged with the exact payload sent to Amazon and the prior state before the change. Searchable, filterable, permanent.
Collaborator access
Give your ad manager access to review recommendations, final approval stays with you.
Who it's for

A good fit. And a bad one.

This is built for you if…
You're running Sponsored Products on KDP booksThat's the whole requirement. One title or a hundred, whatever you're spending, if there's campaign data there's waste to find.
You want to know what's working and what's wasting moneyOptimizer shows you the math on every recommendation. Break-even calculated against your actual royalties, not a generic target someone pulled from a blog post.
You want to keep control of every changeNothing reaches your Amazon account without your approval. You review, you decide, then it executes.
Not the right fit if…
You want your ad manager to have final approval, not youEven when an ad manager reviews and submits recommendations, approval always comes back to you.
You want your ad manager running everything by hand, outside the toolOptimizer only helps if the recommendations and approvals actually run through it.
Built from real data

Not projections. Real accounts.

34.7%
Improvement in ACOS
18.4%
Improvement in TACOS
After adding new campaigns
1,230
Negations applied
869 keyword-level, 361 ASIN-level
236
Harvest terms surfaced
Pricing

Straightforward. Month to month.

No annual contracts. No setup fees. Cancel anytime.

Maintenance
$29
per month

For optimized accounts in maintenance mode. Campaigns are clean, ACOS is stable, and a weekly waste check keeps it that way.

  • Weekly negation recommendations
  • Bid adjustment recommendations
  • Campaign & target pause recommendations
  • ACOS/TACOS performance history (90 days)
  • Per-book break-even ACOS targets
  • Watch list, flagging burn before it escalates
  • Collaborator access, final approval stays with you
Connect Your Account
Most popular
Growth
$59
per month

For active optimization. New campaigns, high ACOS, building your negation list, and surfacing the terms that belong in manual exact.

  • Everything in Maintenance
  • Approve-and-execute, changes go straight to your Amazon account via the API
  • Keyword harvesting with suggested bids
  • Bid reversal from the history view
  • Per-campaign bid ceilings
  • ACOS/TACOS performance history (12 months)
  • Portfolio performance tracking
Connect Your Account
Get started

Connect your account.
See the waste.

Authorize through Amazon's own OAuth flow, enter your royalty numbers, and get your first prioritized action list. Most authors are surprised by what turns up in week one.

Connect Your Account Ask a Question First

MONTH TO MONTH · CANCEL ANYTIME · NO SETUP FEES

Amazon Ads Partner

We are a partner of Amazon Ads. Troven Ads Optimizer is listed on the official Amazon Ads Partner Directory, where you can find and verify our listing directly.

Amazon Ads

Amazon, Amazon Ads, and all related logos are trademarks of Amazon.com, Inc., or its affiliates.

About the tool

Troven Ads Optimizer was built by Mike Minogue, founder of Troven Inc., a KDP author who spent three months doing this analysis manually before deciding to build the tool that should have existed already. It connects to the Amazon Advertising API as a registered Tool Provider in the Amazon Ads Partner Network. All advertiser data is handled in accordance with our Privacy Policy, and use of the Service is governed by our Terms of Service.

Questions? mikem@troven.ca